As the duty free & travel retail industry celebrates the 70th anniversary of the opening of the first airport duty free shop in Shannon, Ireland, TFWA is marking the occasion with a visual campaign designed to remind travelers of the positive contribution our industry makes to the world of travel.

“The 70th anniversary of our industry gives us a wonderful opportunity to tell people why duty free and travel retail matters – whether it’s at airports, on board ferries and cruise ships, at the border, downtown or during a flight,” says TFWA president Erik Juul-Mortensen.

The Nordic Travel Retail Group supports the campaign by bringing forth some of the campaign material in Tuesday Update and TFWA invites industry partners around the world – airports, airlines, cruiselines, ferries, retailers and brands – to use the visuals of the campaign.