Times are changing. Customer behaviors, spending patterns, and expectations are evolving, and each generation behaves differently when travelling. In a fast-moving world, travel retail must adapt to stay relevant.

Join us as we explore a question many in the industry are asking: How can travel retail remain relevant for every generation?

We kick off in historic and distinctive surroundings as the 22nd Nordic Travel Retail Seminar returns to Copenhagen, hosted at the Carlsberg Museum & Business Centre. After the conference, we invite you to dinner with views of Copenhagen Harbour at the atmospheric Seaside Toldboden.

Tickets
A special early bird rate is available until 24 April.
Secure your tickets here.

Hotel
Special offers at Babette Guldsmeden and Scandic Front are available. See your official invitation for more info or reach out to the secretariat.

Dinner
Following the conference, buses will transport all participants to the designated hotels. In the evening, we gather in the heart of Copenhagen at Restaurant Seaside Toldboden for a dinner overlooking the harbour, a very fitting close to the day.

Schedule

• 09:00 Arrival and registration
• 10:00 Welcome
• 10:10 SESSION 1: Mikkel Vedby Rasmussen
• 11:00 Break
• 11:15 SESSION 2: Clara Susset
• 11.45 LUNCH
• 13:15 SESSION 3: Stephen Hillam
• 14:00 SESSION 4: Panel Debate,
• Jo Henning Espevalen, Olli-Pekka
• Lappalainen, Thomas Pedersen,
• Mario Deike
• 15:15 SESSION 5: Robert Karjel
• 16:15 Closing remarks
• 16:30 Transport from Carlsberg
• 17.00 Hotel arrival
• 19.00 Dinner at Seaside Toldboden

Speakers

Mikkel Vedby Rasmussen is one of Denmark’s leading voices on geopolitics, crises, and strategic thinking. A professor of political science at the University of Copenhagen, he combines deep academic insight with hands-on experience advising both Danish and international institutions. Known for his ability to make complex global developments clear and relevant, Mikkel offers engaging, insightful, and often humorous perspectives on a rapidly changing world. His talks provide audiences with a practicalunderstanding of how to navigate uncertainty.

Clara Susset is Chief Operating Officer at m1nd-set, where she leads research and consultancy projects across travel retail, airports, and airlines. With a background as both Research Director and project manager, she brings extensive experience in turning consumer insight into strategic value for global brands, retailers, and industry associations. Educated at HEC Lausanne, Clara combines strong analytical expertise with an international outlook, shaped by her Swiss-Spanish background and multilingual fluency. She is known for her ability to translate complex research into clear, actionable insights that help businesses navigate a rapidly evolving travel landscape.

Stephen Hillam is the founder of Pi Insight and a leading expert in travel retail research and data-driven strategy. With a background in senior roles at top industry consultancies, he brings extensive experience in delivering insight and strategic direction to global brands, retailers, and industry associations. At Pi Insight, Stephen leads a team of specialists dedicated to turning complex data into clear, actionable perspectives. Known for his sharp analytical approach and deep industry knowledge, he offers audiences valuable insight into the trends shaping travel retail today and tomorrow.

Robert Karjel is an author and speaker with a background in the Swedish Armed Forces, where he trained as a Attack Helicopter Pilot and served as a lieutenant colonel. He holds a Master of Science in Engineering in Applied Physics and has also received training with the United States Marine Corps. In 2016, he was named Speaker of the Year, and he has written five political thrillers.

Panelists

• Jo Henning Espevalen, Category & Purchase Director, Color Line
• Olli-Pekka Lappalainen, Sales Director Global Travel Retail, Anora
• Thomas Pedersen, Sales Director & Partner, Summerbird
• Mario Deike, Head of Category Management & Marketing, Heinemann Austria

Registration Fee
Early bird offer available until 24 April:

• Early Bird, member: EUR 249 (from 24 April: EUR 299)
• Early Bird, non-member: EUR 499 (from 24 April: EUR 549)